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How To Build A Product Roadmap For SAAS

Product development is a long and complicated process that requires careful planning and budgeting. No one has ever built the perfect product overnight, and experienced product managers know this. They understand that it takes time to create the right product and that many factors must be considered along the way. And this is the reason why a SaaS product roadmap is essential for a business's strategic development and success.

In this article, we will learn what a product roadmap is, why it is an essential part of a SaaS company, and how it can help your business.

What Is a SaaS Product Roadmap?

A SaaS product roadmap is a plan of action that defines a product's path over a specific period. It serves as a guide for the product manager as they build and launch their product, and it also helps the company stay on track as they expand their operations. Product roadmaps are typically created using software such as PowerPoint or Excel, though they can also be generated using specialized software. Jobs-To-Be-Done theory can also be used. They are usually displayed as a series of slides that outline the significant milestones and decisions made throughout the product's development.

It also serves as a documentation tool for skate holders and investors, providing them with a clear picture of the product's direction and roadmap. They are usually used in the tech industry, but they have also become an essential component of the strategic planning process in the B2B space. With a SaaS product roadmap, you can clearly define your goals, set priorities, and allocate resources to the right features and enhancements. This helps you stay on track and execute your strategy better.

How to Create a good SaaS Product Roadmap:-

Creating and maintaining an agile product roadmap is critical to the product development process. If your product roadmap is not clearly defined, you may work on one version of the roadmap and then have to scramble when things don't work out.

Outline and Organize the Features
The first stage of the roadmap involves:

  • Outlining major features.
  • Dividing them into sub-features.
  • Creating a sequence of events that leads to the completion of those features.

This stage may involve creating a series of slides, or a tree map, to depict the path your product will follow over its development. Detailed feature outline on the website and in the roadmap. New features should be listed in the roadmap with their rough description and on the website with further detail.

  • Features should be added to the roadmap and website over time.
  • Backlog items should be tracked to their completion in Jira with the relevant Jira issue.
  • Milestones should be added to the roadmap to signify the completion of crucial features.
  • The roadmap should have a clearly defined next step.
  • The roadmap should be reviewed with the business team each month.

Gather Stakeholder Inputs

Stakeholder inputs are a critical component of developing a great product roadmap. They can provide tremendous feedback regarding your product's essence, features, and the direction you want to head. When creating a SaaS product roadmap, it's essential to provide the correct information to the right people, but it's also equally important to have a transparent process to gather input. This can be done in various ways: a survey, a focus group, or an interview.

Their input and feedback should be sought early to help the product manager and the team better understand the user's needs. Stakeholder input is valuable because it can help the product manager focus their efforts on the most critical features rather than taking on projects that won't add significant value.

Focus On Your Business Goals

A SaaS product roadmap defines the priorities for the product and is a living document that helps stakeholders make decisions. Aligning your roadmap with your business goals ensures that your roadmap is relevant for the long term and that the features on the roadmap will help your customers.

The key to building a successful product roadmap is finding the right balance between its and the business goals that your roadmap will deliver. You must ensure that you are working on the business goals and remember that your roadmap is a living document that evolves over time. It is usually centred on meeting a specific revenue or profit target or increasing the size of your market. How will you know if your goal has been met? Some indicators are based on a glance at simple data points—for example, monthly active users or unique daily visitors.

Review the Roadmap

Revisit the product roadmap frequently to ensure it matches your company's vision and business goals. If the roadmap isn't keeping pace with your company goals, you can quickly update it to add and delete features to meet those goals.
A well-developed product roadmap clarifies your product's roadmap, makes it easy for stakeholders to understand how they relate and helps you convey the big picture to your users and stakeholders. It's a critical element of product development that should be carefully considered when planning your product road map.


You should review the roadmap with your team to ensure the alignment of user needs and market requirements. You have the option of creating a new page at the top level of your roadmap to capture your high-level priorities and current state. This should include the significant business goals and the markets being addressed. It should also include information about the story of the roadmap, the purpose and values of the roadmap, and any associated dates.

Without a well-defined roadmap, your SaaS product is unlikely to be successful. While it may be challenging to create such a roadmap, the framework provided in this article can make the task easier. Be sure to revisit and update your roadmap as your business and the market evolve.