Consumer experience is one of the most prudent business investments you can make. Experience has a brand value, and customers are usually tough on enterprises that neglect it. Needless to say that great customer experience brings in a great amount of customers. But how do you do that?
One of the best ways for a business to nail customer experience is through website aesthetics, and aesthetics mirror the reflection of your enterprise.
When we talk about website aesthetics, we refer to the visual appearance of your website. It encompasses the complete layout of the site with different images, menus, components, buttons, icons, fonts, colors, etc. It also includes interactive features like symbols, sound, animation, etc. Together, all these features help create a customer-friendly appearance and impact your intended audience.
Your company’s website aesthetics should always reflect the genre and nature of your business. This article will discuss how to nail customer experience with website aesthetics.
Know your customers (and know that you are not one of them)
Perhaps the most important part of website aesthetics is being informed about your customers. It would help if you were confidently answering the following questions:
- Who are you trying to reach?
- What are they trying to get done?
- What motivates them?
- What are their pain points?
- What problems do they have on the website that you could solve?
We often come across clients who say that they understand customers well and can speak for them. But that doesn’t always suffice. Unless you speak to your customers and validate website design and aesthetics with them, you are operating off undependable information and increasing your project risk.
User research is the best way to enhance website aesthetics and get reliable user information. However, not all research has to be big and expensive. There is always a way for pocket-friendly research to point you in the right direction.
Organize and label your website content based on how your customers think of it
One of the fastest ways to sabotage customer experience is by making it hard for them to find things on your website. Many organizations unknowingly commit this mistake by poorly implementing information architecture or, in other words, how your content site is organized.
When you work with clients on information architecture, it is usually seen that the way you think about website design, content, products, and services is from your perspective. You will enhance your website’s aesthetics if you cater to your customers’ mental structure versus your own.
When you make it easier for customers to find things and accomplish goals on the website, that is a good experience. It naturally leads to increased brand loyalty and customer loyalty.
Use images to evoke emotions (add plugins)
It is essential to understand that customers on your website usually do not read the entire text but scan through it. Now imagine a website without images. You can play with the fonts and the text size, but it would still not evoke desired emotions. The right images can significantly impact how customers interact with your website.
If you use high-resolution beautiful images, it increases the chances of your website visitors becoming your customers. As visual creatures, we are drawn to images and illustrations, which is why it becomes imperative to enhance website aesthetics. It also has marketing benefits like:
- Increased customer engagement where the customer spends more time on the website, making it more likely that they will get in touch with you or purchase your products and services.
- A lesser bounce rate implying that your website will increase the search engine ranking bringing you more traffic. More traffic means more customers.
A well-chosen image creates a bridge between the customer and your company. This makes them more likely to convert since they feel connected with your products.
Additionally, adding plugins for your website images can allow a web browser to display additional content that was not originally designed to be displayed directly. Plugins extend functionality to your website.
Create a home page with a customizable theme
The theme of your website plays an instrumental role in determining the overall aesthetics and layout of the website. It is essential that your choice of theme aligns with your business goals.
In most cases, you can start with a default theme or continue with a theme you want to use. Personalize the link colors, icons, logos, button colors, widgets, etc., and give your website a look and feel that makes it magnetic and appealing. You can explore paid themes and enjoy more control as you design your website.
Select a consistent color palette
You will agree that colors have a huge influence on the image of the brand. Many website creators make the mistake of randomly picking colors for their page and not sticking to a specific color palette. This has a negative effect on the website’s aesthetics.
While there are unlimited color options, you must choose your color palette cautiously and stick with it. By color palette, we mean a few selected colors that look good and align with your brand theme. Colors also contribute to the aesthetics and functionality of your website.
Find the best typeface
By typeface, we mean the choice of fonts, font color, font style, spacing, and other related aspects. When selecting the typeface for your website, ensure you consider legibility and brand theme as the two most important parameters. Make sure the typeface suits all screen types and sizes and is identifiable. Always maintain typeface consistency and keep your selection coherent across the web pages. Whatever you choose, it should always enhance the customer experience.
Choose responsive and interactive media
Your choice of graphics, media and other elements can play a decisive role in enhancing website aesthetics. Strategically chosen and placed components like logos, layouts, images, videos, GIFs, etc., can nail your consumer experience on the website.
Pay attention to details on your website and enhance every visual and aesthetic element. Ensure that all elements you use are responsive and interactive.
Bottomline
Nailing consumer experience with website aesthetics is a big deal. It can attract more traffic and keep your visitors engaged for a longer time. So, what are you waiting for? Go ahead and complement your website with a feature-rich design that helps scale your business.
Even though this was all about website aesthetics, what are website aesthetics without a good product portfolio? With its optimized AI-based photography, Flixstudio gives you a diverse, yet professionally curated portfolio to increase your sales funnel.
